Feb 14 2009
Blackwater Worldwide renamed Xe as company tries to salvage its tarnished brand
US Security Firm Mired in Iraq Controversy Changes Its Name
Blackwater Worldwide is abandoning its tarnished brand name as it tries to shake a reputation battered by oft-criticised work in Iraq, renaming its family of two dozen businesses under the name Xe. The parent company’s new name is pronounced like the letter z.
Blackwater Worldwide’s headquarters is [...]